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Showing posts from October, 2014

Saas, Bahu and Brand Recall!!

I have an MBA degree in Marketing!! Cheers and clap, like a rock star's entry is not expected. Rather it will be like, some wanna be-confident guy was starting to clap but as he found out he is the only one clapping , it faded exponentially. The sole purpose was to get a job, when we boarded the ' main vi-main vi ' Express. But the railway minister, who announced it, resigned within weeks and  the service discontinued. 'Meri Dulhan toh Naukri thi' !!, but parallely I was infatuated with the creative part, the whole idea of subliminal messages was awesome to me. Coca-cola being a  predecessor in subliminal advertising, began their journey with sexual feeds to come to the present day where they talk about joy & happiness. There is even vending machines of coca-cola which dispenses a can when you hug it. There is no direct link between a coloured soda  and happiness, but they have been continuously associating the two with their #taglines, 'op